Now in its eighth season, My Cause My Cleats celebrates the positive impact players make in communities across the world by highlighting relevant issues and causes on specially designed cleats throughout games during Weeks 13 and 14 of the NFL season.
In this Sunday’s contest against the Philadelphia Eagles, over 40 San Francisco 49ers players and coaches are set to showcase their passions beyond the game through personalized footwear that represent a diverse array of nonprofits.
This season, Visa, the official payment services technology partner of the NFL, is working with the league and the NFL Foundation to increase the impact of player-supported charities by providing football fans with a solution to make donations to select players’ causes, regardless of whether their cleats are available for auction. This is the first time fans will have the opportunity to donate to player causes through the NFL Foundation without bidding on cleats.
49ers defensive lineman Arik Armstead, tight end George Kittle, running back Christian McCaffrey, quarterback Brock Purdy, linebacker Fred Warner and wide receiver Deebo Samuel are participating in the NFL Foundation’s first My Cause My Cleats donation campaign. Keep reading to learn more about their causes and donate directly to their nonprofits:
Dedicated to ensuring that every student, no matter their socioeconomic status, has direct access to the resources they need to thrive, the Armstead Academic Project provides youth with positive spaces, tools and academic support to unlock their potential and achieve their goals.
Founded by San Francisco 49ers Arik Armstead and his wife Melinda Armstead in 2019, the Project supports students in Sacramento and the Bay Area. The fundamental premise of AAP is that a zip code should not define student opportunity.
Operation Freedom Paws is a 501(c)(3) nonprofit organization doing life-saving work. For the veterans, first responders, non-veterans and children we serve, the human-canine relationships built here are nothing short of a lifeline. Operation Freedom Paws exists to save lives through human-canine service dog partnerships.
23 and Troops focuses on helping our U.S. active-duty military, veterans and frontline workers overcome trauma and PTSD. Many veterans have returned home from war, but they’ve never truly come back. Together, we can address what happens when the uniform comes off and help finally bring them home.
The Logan Project raises funds for specialized gaming consoles to be provided to children’s hospitals across the country while connecting kids with athletes they admire. The source of inspiration for the effort is Logan Hale, a Christian McCaffrey and Carolina Panthers fan who lost his battle with childhood cancer in late 2021.