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Primary Wave and FiveCurrents launch ‘revolutionary’ Bob Marley entertainment experience in Las Vegas – Music Business Worldwide

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Primary Wave Music and production company FiveCurrents are launching the ‘Bob Marley Hope Road‘ experience later this year at the Mandalay Bay Resort and Casino in Las Vegas.

Described as a “revolutionary entertainment experience”, the announcement states that guests “will step into an authentic Jamaican experience as Bob Marley’s life and music unfolds around them in a lyrical tapestry of color and sound”.

Primary Wave partnered with the Marley Estate in 2018 when it bought a share of the legendary reggae star’s catalog.

There will be two iterations of the experience running seven days a week, at night and during the day.

According to Primary Wave, Hope Road by Day will be an “illuminating, shared, multi-sensory experience”.

The announcement adds that attendees “will witness Bob’s electric stage presence like never before, interact with vibrant digital and analog installations, and explore mesmerizing musical and visual experiences”.

Meanwhile, the Bob Marley “Hope Road by Night” experience is described as “an exciting, intimate show that will envelop guests with live spectacle”.

The nighttime version of Hope Road, according to Primary Wave, will feature “striking visuals, sets, and special effects that put showgoers centerstage as they sing, dance, and celebrate Bob Marley’s music and its impact on the world”.

Founded in 2005, FiveCurrents reports to have produced more than $1.7 billion worth of productions worldwide.

Executive producers for the Hope Road project are Cedella Marley, Ziggy Marley, Scott Givens and Larry Mestel. The experience is set to open later this year.

“Our family is incredibly proud of this project that honors the life of our father.“

Cedella and Ziggy Marley

“Our family is incredibly proud of this project that honors the life of our father,“ said Cedella and Ziggy Marley.

“His legacy lives on through his music and life’s work of empowering and uniting the people. We invite all to be a part of this journey through Bob Marley Hope Road.”

“Bob’s iconic voice and anthemic lyrics will take audiences on a journey where spectacular visuals and stunning human performances sweep them into the middle of the performance…literally.”

Scott Givens, FiveCurrents

Scott Givens, Chief Creative Officer and CEO of FiveCurrents, said: “Get ready for a punky reggae party when Bob Marley Hope Road brings people of all ages together.

“Bob’s iconic voice and anthemic lyrics will take audiences on a journey where spectacular visuals and stunning human performances sweep them into the middle of the performance…literally.”

“The Primary Wave team conceived this idea shortly after we partnered with the Marley family in 2018, and we cannot be more thrilled to now see this project and one-of-a-kind experience finally come to life.”

Larry Mestel, Primary Wave Music

Larry Mestel, founder and CEO of Primary Wave Music, added: “The Primary Wave team conceived this idea shortly after we partnered with the Marley family in 2018, and we cannot be more thrilled to now see this project and one-of-a-kind experience finally come to life.

“Bob Marley’s music has inspired and continues to inspire countless generations all over the globe.”

Chuck Bowling, President and COO of Mandalay Bay, said: “Bob Marley Hope Road will immerse our guests into the life, music and philosophy of one of the most popular artists in history in a way that’s never before been done.

“These are exciting times at Mandalay Bay as we introduce a new wave of world-class amenities and attractions for our guests from around the world.”Music Business Worldwide

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