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Posh on Prospect held by Fashion Week San Diego in La Jolla



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Posh on Prospect was held at the Living Room on Prospect Street in La Jolla on May 11. This fashion show and shopping event was held by FWSD and La Jolla Merchants Association. The fashion show kicked off this exciting day. The audience was welcomed by the master of ceremonies Scott King as he delivered opening remarks. He introduced Gwen Bates, executive director of FWSD, and Jodi Rudick, executive director of the La Jolla Merchants Association.

This posh and stylish fashion show began with local boutiques. The first was Be Boutique with its comfortable and timeless clothing. DJ PeteCaso provided the tunes. Next, Bouluci Boutique came down the runway showing trend-conscious evening gowns and cocktail dresses. Then came Charleston Shoe Company with their comfortable and fashionable shoes. Cignal Fashion is another store on Prospect that sells contemporary fashions to men and women.

Mamak provides custom tailoring and GK Fashion offers luxury fashions. J McLaughlin carries all-American preppy clothing for both men and women. Maison Amani boutique presented curated fashion from around the world. State & Liberty La Jolla carries Athletic Fit Dress clothes for men. They are crafted from athletic performance fabric. Talbots was the last of the La Jolla boutiques to show on the runway. They have a selection of women’s clothing, jewelry, accessories and shoes. Additional boutiques were Blue Apparel and Bella Jolla Jewelry.

The second half of the show gave a sneak peek of the featured FWSD 2024 designers. They will be showing their full collection on Oct. 5 followed by a trunk show on Oct. 6. The first to hit the runway for FWSD was stylist Angel Tan. The next designer to come down the catwalk was GF Fashion House. Their styles are feminine with a touch of edgy. Grisham Manor followed them with a combination of romantic, whimsical, and chic. Insufficient Fun revealed their luxury streetwear label.

Lady Lane is a vintage-inspired women’s wear. Mr. Stagg brings a modern vintage look. Positive Phee presents sustainable styling from Goodwill. Sarra’s Petals showed a balloon-inspired dress and a gothic vintage dress. CW Couture, who was Top Designer of the Year, showed her new styles. The fashion show concluded with the designs of featured local celebrity designer, Ugochi Iwuaba (above).

After the show, guests visited the local boutiques for fun shopping and in-store Mother’s Day deals, sips, bites, and more. For more information on the local boutiques, visit To attend the FWSD Oct. 5 fashion show, visit


Saturday, June 1 – Razkal Market and Fashion Show at the Queen Bee’s Art and Cultural Center beginning at 2 p.m. Tickets at

Saturday, June 15 – Man & His Dog Fashion Show & Fundraiser at the Pacific Sotheby’s International Realty at 1111 Prospect St. from 5-7 p.m. This supports Mad Mutts. For tickets:

Saturday, July 6 – Runway 40 Fashion Gala at the San Diego Air and Space Museum, Pan American Plaza from 5-9 p.m. The Gala features designer Ugochi Iwuaba. Tickets:

Diana Cavagnaro is an internationally renowned Couture Milliner based in the San Diego area. Learn more about our hat designer, teacher, and blogger at

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