M1nd-set & Blueprint to spotlight Gen Z shopping habits in Singapore

M1nd-set and Blueprint will shed a light on the shopping habits of Gen Z shoppers with dedicated data and case studies in a special workshop event in Singapore this weekend, ahead of the TFWA Asia Pacific Conference & Exhibition.

A few tickets still remain for the event which takes place at the Melati Junior Ballroom at the MBS Expo & Convention Centre on Sunday, with Nesté International Travel Retail and Ralph Lauren signed up as Platinum sponsors.

M1nd-set Owner & CEO Peter Mohn will be joined by Business Development Head Anna Marchesini to present data on the attitudes, behaviour, habits and performance indicators of Gen Z shoppers in the travel retail space. They will focus on digital innovation such as AI and VR, alongside the power of promotions and exclusives.

Their data will be supported by Blueprint’s Thomas Kaneko-Henningsen and Karl Walter who will present case studies, while Nestlé ITR General Manager Stewart Dryburgh will discuss how the company is tapping into the demands of the Gen Z market.