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Federal Initiative Introduces Cybersecurity Labels for Smart Devices Ahead of Holiday Shopping Season



A recent initiative aims to aid consumers in selecting smart devices that are less vulnerable to cyber threats.

This effort acknowledges consumers’ growing concern about the security of connected devices such as smart home appliances, wearable gadgets, and other internet-enabled products. 

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Enhancing Consumer Awareness, Protection

Federal authorities unveiled a significant development on Wednesday with the introduction of cybersecurity labeling for smart devices. This initiative represents a proactive step towards enhancing consumer awareness and protection in connected technology. 

By providing clear and standardized cybersecurity labels, the Associated Press reported that consumers can now make more informed decisions when purchasing smart devices, particularly as the holiday shopping season approaches. 

This move underscores the government’s commitment to addressing cybersecurity concerns in the rapidly expanding market of smart home appliances, wearable gadgets, and other internet-connected products. 

As cyber threats continue to evolve, initiatives like this are crucial in safeguarding consumers against potential vulnerabilities and ensuring the security of their digital ecosystems.

Nicholas Leiserson, the assistant national cyber director for cyber policy and programs, expressed optimism about the timeline for deploying devices bearing the Trustmark. 

Speaking during a cybersecurity panel at Auburn University’s McCrary Institute in Washington on Wednesday, Leiserson indicated that consumers could anticipate seeing these labeled devices by the holiday season.

In addition to the Cyber Trust labels, QR codes will be incorporated, allowing consumers to scan for comprehensive security details concerning their devices.

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Authorities have drawn parallels between the Cyber Trust labels and the Energy Star program, renowned for evaluating appliances based on energy efficiency. The objective is to empower consumers while incentivizing manufacturers to bolster their cybersecurity measures.

Industry participants include Amazon, Best Buy, Google, LG Electronics USA, Logitech, and Samsung, among others. The rise of smart devices has occurred alongside the escalation of cybercrime, wherein a single vulnerable device can provide cyber intruders with a perilous entry point into a home network.

Launching Cyber Trust Labels

Last year, the White House introduced the “Cyber Trust” labels, with the Federal Communications Commission (FCC) finalizing the specifics in March.

This recent development paves the way for the imminent rollout of these labels, expected to appear on products in the coming months.

In a briefing before the official announcement, Deputy National Security Adviser Anne Neuberger informed reporters that the initiative would enable Americans to recognize internet and Bluetooth-connected devices, prioritizing cybersecurity.

Jessica Rosenworcel, Chairwoman of the FCC, emphasized that the mark would provide consumers with “peace of mind” and offer manufacturers advantages.

To earn the label, products must meet the criteria established by the National Institute of Standards and Technology.

Related Article: Biden Administration, Tech Giants Launch Program to Protect Consumers from Hacking

Written by Inno Flores

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