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Behind the Business: Mountain View Equipment Company



JEROME, Idaho (KMVT/KSVT) —Agriculture is the backbone of Idaho, which is why it’s important to have a trusted business to help you with not only equipment but also service.

This week’s Behind the Business brings us to Mountain View Equipment in Jerome.

Mountain View Equipment started in the 1970s in Meridian Idaho, and opened up its location in Jerome in the 90′s.

“It started here out of the back of a sales pickup truck, and we would service farmers out of a container that was parked out here and they could go in and get their parts,” said Kristen Perry, the marketing manager at Mountain View Equipment.

They opened their store on South Lincoln in Jerome shortly after and were able to serve so many more farmers throughout the Magic Valley.

Now, they have moved to their new location at 4 North, 150 West, which has expanded their space from 3 to 13 acres.

“We have our full-service department here, we sell parts, we’ve got three million dollars’ worth of parts that we keep in stock to keep our farmers up and running, and our service department is full of trained technicians to keep our farmers out in the field when it’s most important,” said Perry.

Not only is their new location more visible from the interstate, but it is also easier for people to pull in and out of, and has 9 service bays, which is an increase from the four they had at the previous location.

“Dairy and forage is huge in the Magic Valley, with us, our service department is top-notch, being able to support these customers and limit their amount of downtime is the biggest thing we can do for these guys, on the sales side of things, we can provide them with the equipment, how to run the equipment, how to adjust the equipment so they can be as efficient as possible,” said Cody Warren, a salesman.

At their new location, they sell combines, choppers, and tractors from Claas, Amazone, Oxbow, and more.

They also sell the commercial landscape line of Gravely and Echo handheld tools.

“The new location so far has been fantastic, it’s a lot easier for the customers to get to us, and it’s provided us with a lot more room for equipment to have their needs and demands and also a larger service area so they can get in and out fast and be back in the field,” said Warren.

They are open Monday through Friday from 8:00 a.m. to 5:00 p.m. and from 8:00 a.m. to 12:00 p.m. on Saturdays starting on June 1st.

A grand opening and ribbon cutting will be held this Friday beginning at 5 p.m. at their new location. Everyone is welcome to attend.

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