AFW: Up-Cycle Jeans competition supports environmentally friendly fashion [PHOTOS]

The competition “Up-Cycle Jeans” has been organized within the
16th spring-summer season of Azerbaijan Fashion Week,
Azernews reports. The competition aims to
support the development of environmentally friendly fashion.

The event took place at the museum “From Waste to Art” at the
Gala State Historical and Ethnographic Reserve with the support of
the Center for Cultural and Creative Industries Development under
the Azerbaijan Culture Ministry.

A total of 16 young designers made it to the finals of Up-Cycle
Jeans, who, according to the terms of the competition, presented to
the jury members products created from recycled jeans, plastic,
metal and other materials.

Each participant presented sketches of men’s and women’s
clothing. Fashion industry specialists took part in the evaluation
of the works – fashion designer Zemfira Jafar, founders of the B2B
showroom New Couture (Paris) David Pirnia and Nadezhda
Kozhevnikova, Alexey Zhen – founder of the Kazakh competition New
Ceneration – Open way, representative of the Center for the
Development of Culture and Creativity Jala Mammadova, Kazakh
designer Leonid Zherebtsov, founder of Tajikistan Fashion Week
Tokhar Ibragimov, chief designer of Debet Safety factory LLC,
creator of the Fashion Academy Manzar Zakizade, Kazakh fashion
producer, founder of KFW and AFW, as well as founder of the
creative space Fashion Coverking Sayat Dosybaev.

As a result of the competition, 1st place winner Sara
Abdullayeva had the opportunity, with the AFW support, to release
the first capsule collection and present it to a wide audience as
part of the 17th season of Azerbaijan Fashion Week.

The winners of 2nd and 3rd places were also awarded valuable
prizes. Ulviya Aliyeva, who took 2nd place, received a sewing
machine as a prize, and the winner of 3rd place, Aysu Abdullayeva,
was awarded a professional steam iron.

Based on the results of the competition, the winner of the Grand
Prix was determined. Ramazan Gabibov will release the first denim
collection with the support of the light industry enterprise Debet
Safety factory LLC, and will also go to one of the fashion
academies in Milan to get acquainted with the best traditions and
approach of Italian specialists in the development of the global
fashion industry.

In addition, two participants – Gaziza Ozdogan (Turkiye) and
Ramazan Habibov were invited to Kazakhstan to participate in the
New Ceneration – Open way competition. All winners of the
competition were awarded certificates for online participation in
fashion courses, as well as collaboration with fashion designer
Zemfira Jaffar and the creator of the Fashion Academy, Manzar
Zakizade.

The fashion industry is one of the most polluting industries in
the world, responsible for greenhouse gas emissions, the use of
toxic chemicals and the production of large amounts of waste.
Therefore, it is considered appropriate to take a number of
measures towards promoting a sustainable, environmentally friendly
fashion industry. The holding of the Up-Cycle Jeans competition
once again confirms that Azerbaijani society, as a reliable and
responsible member of the international community, is fighting the
consequences of climate change and taking initiative to protect the
environment. The non-profit organization AFW continues to implement
a number of significant projects as part of the country’s
environmental strategy and the Green World Solidarity Year.

Note that colorful fashion shows will also be organized within
the 16th season of Azerbaijan Fashion Week. Domestic and foreign
designers will demonstrate their collections at The Ritz-Carlton on
May 16, as well as at the Yanardag State Historical, Cultural and
Natural Reserve on May 17.

Media partners of the event are Azernews.Az, Trend.Az, Day.Az,
Milli.Az.

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Laman Ismayilova is AzerNews’ staff journalist, follow her on
Twitter: @lmntypewriterrr

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